FirstCry seller guide
Pricing Kids' Products on FirstCry
Parents compare prices but also value quality and safety. Price for sustainable profit and communicate value.
Floor price
Include product cost, packaging, commission and fees from your agreement, logistics and returns.
Value sets
Sets (top + bottom, multi-packs of bodysuits) raise order value and perceived value.
Seasonal offers and clearance
Plan offers for festive and seasonal peaks; clear outgrown-season stock before it ages.
Floor price example
If a cotton romper costs ₹180 to make, ₹12 to pack, and your agreed commission, fees and logistics plus expected returns add up to a known amount per order, your floor is the sum of these. Price above it with room for planned offers.
Price perception for parents
Parents look for value but avoid products that look cheap for their children. Show fabric quality and safety clearly to justify a fair price.
Offers that work
Multi-buy offers, sets and seasonal promotions usually work better than permanent deep discounts.
Pricing across the age range
Larger sizes use more fabric. Many brands price the same style slightly higher for older ages; others keep one price for simplicity and absorb the difference. Whichever you choose, make sure the largest sizes are still profitable.
Sets and bundles
Sets such as a top with matching shorts, or packs of bodysuits, increase order value and are convenient for parents. Price sets so they feel like a saving compared with buying pieces separately, while keeping your margin.
Reviewing prices each season
Fabric costs, logistics and return rates change. Review your floor prices and selling prices at the start of each season so promotions remain profitable.
Pricing new launches
New styles without ratings can benefit from an introductory offer for the first weeks, then move to their regular price. Plan the change in advance and keep the regular price above your floor.
Watching competitors
Compare your prices with similar kids' brands for the same fabric and quality. If you are higher, make sure your listing shows why – better fabric, safety features, finishing or set value.
Checklist
- Floor price per product
- Sets and multi-packs
- Seasonal offer plan
- Clearance plan
Free tools for FirstCry sellers
The FirstCry label crop with style and age stamp on LabelCroppers pairs each FirstCry label with its invoice, checks the customer details match, stamps Style Code, Age and Qty, drops the invoice pages and gives you 4×6 labels with a picklist. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Do multi-packs sell well for baby products?
Basics like bodysuits and socks often sell well in packs.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.