FirstCry seller guide
Product Safety and Compliance for Selling Kids' Products on FirstCry
Children's products carry higher safety expectations. FirstCry and parents expect brands to meet Indian regulations and good safety practice.
Toys and BIS
Toys sold in India must comply with the Toys (Quality Control) Order, which requires BIS certification and the standard mark. Keep certificates ready for FirstCry's review.
Clothing safety practices
- Avoid small detachable parts (buttons, beads) on clothing for babies and toddlers, or secure them firmly.
- No drawstrings around the neck for young children.
- Soft, skin-friendly fabrics and secure seams.
- Accurate fabric composition labels.
Labelling
Packaged goods need correct labelling: brand, product, size, MRP, manufacturer/packer details and other declarations required under Indian legal metrology rules. Use consistent labels and stickers.
Documentation
Keep test reports, certificates and supplier declarations organised by product.
Building a compliance file per product
For each product keep: supplier details, material declarations, test reports where applicable, BIS certificate and licence details for toys, label artwork and photos of the final packaging. A complete file makes onboarding and any later review quick.
Toys: practical points
- Only sell toys with valid BIS certification and the ISI mark as required.
- Show age suitability and warnings clearly.
- Keep certificates linked to the exact model sold.
When unsure, ask
Regulations change and differ by product type. Consult a compliance professional or testing lab before launching a new category of children's products.
Labelling essentials for packaged products
Packaged children's products generally need clear labelling such as product name, brand, size or quantity, MRP, manufacturer or packer details, and other declarations required under Indian legal metrology rules. Consistent, accurate labels avoid compliance issues and help parents trust your product.
Designing safer kidswear
Simple design choices reduce risk: flat or covered snaps instead of loose buttons for babies, no long cords, smooth seams, and soft trims. Note these features in your listing – parents notice them.
Communicating safety honestly
Mention safety features you can document – BIS certification for toys, secure snaps, no small parts – in plain language. Avoid absolute claims you cannot prove. Honest, specific information builds more trust with parents than marketing superlatives.
Checklist
- BIS certificates for toys
- Clothing safety checklist
- Packaging labels compliant
- Documents organised
Free tools for FirstCry sellers
The FirstCry label crop with style and age stamp on LabelCroppers pairs each FirstCry label with its invoice, checks the customer details match, stamps Style Code, Age and Qty, drops the invoice pages and gives you 4×6 labels with a picklist. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Do kids' clothes need BIS certification?
BIS certification under the Toys QCO applies to toys. Check current rules for other categories with a compliance professional.
Sources and official links
Marketplace fees and policies change often. Always confirm current rules in your seller panel.