Myntra seller guide
Myntra Catalog Guidelines: Images, Attributes and Content That Get Approved
Myntra shoppers expect magazine-quality product pages. Catalogs that follow Myntra's standards get approved faster and convert better. Always download the latest templates and image guidelines from the seller panel – they are specific to each article type.
Image standards
- Consistent model shots: front, back, side, close-up, full look.
- Neutral, consistent background across your catalog.
- Correct dimensions and aspect ratio as specified by Myntra.
- Accurate colours – colour mismatch drives returns.
- No watermarks, text or borders.
Image sequence
Lead with the most flattering full-length front shot, then back and detail views. Keep the same sequence across styles so your brand looks consistent in search results.
Attributes
Myntra uses detailed attributes – fabric, fit, neck, sleeve, length, pattern, occasion, wash care. They power filters and search. Fill them precisely; wrong attributes lead to returns and rejections.
Style names and descriptions
Use descriptive style names ("Women Floral Printed A-Line Kurta") and concise product details. Mention fabric, fit, and model size worn.
Size charts
Provide garment measurements per size and the model's height and size. See size charts and fit.
Common rejection reasons
- Images not meeting dimension or background rules.
- Missing or inconsistent attributes.
- Colour names not matching images.
- Incorrect article type.
Planning a catalog shoot
Build a shot list per article type (for example kurta: front, back, side, close-up of print, close-up of neckline, full look with bottom). Use the same model, lighting and background across a collection. Shoot colour variants in the same session so colour comparisons are accurate.
Image quality checks before upload
- Correct dimensions and aspect ratio.
- Product centred and consistently cropped.
- Colours checked on a calibrated screen.
- No dust, creases or loose threads visible.
- File names match SKU/style codes.
Updating content over time
Refresh images and details of styles with high views but low conversion. A better first image can transform a style's performance without any change to the product.
Video and additional media
Where Myntra supports video or extra media for your category, short clips that show movement and fabric drape can improve confidence and reduce returns.
How catalog quality affects sales
On Myntra, the first image appears in a grid alongside dozens of competitors. Shoppers decide in a fraction of a second whether to tap. A crisp, well-lit, full-length image with a confident pose and accurate colour wins that moment. The following images then answer questions – back view, fabric, fit, details – that decide whether the shopper adds to bag and keeps the product. Better images therefore help at both ends: more clicks and fewer returns.
Track views and add-to-bag for each style. If two similar styles have very different click rates, compare their first images – it is often the clearest lesson in what your customers respond to.
Checklist
- Latest templates downloaded
- Model shoot planned with standard angles
- Attributes complete
- Size chart per style
- Pilot upload reviewed
Free tools for Myntra sellers
The Myntra label crop on LabelCroppers turns Myntra shipping label PDFs into clean 4×6 thermal labels, handles several labels per sheet, auto-rotates and remembers your crop box. The background remover and image resizer help prepare catalog images. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Can I use flat-lay images on Myntra?
Requirements vary by article type; most apparel uses model images. Check the guidelines for your category.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.