Myntra seller guide
Myntra Pricing and Discount Strategy for Fashion Brands
Myntra shoppers are used to discounts, and visible discount percentages influence clicks. But constant deep discounts erode margins and brand perception. A clear strategy keeps both sales and profit healthy.
Set MRP thoughtfully
MRP should reflect your brand positioning and allow realistic discounts. Artificially inflated MRPs damage trust.
Discount bands
Define normal, event and clearance discount bands per category. Apply them consistently.
Event pricing
Plan EORS and festive discounts from your floor price including returns and ads.
Clearance
Move ageing stock through deeper discounts or bundles before it becomes dead stock.
Building the floor price
Floor price = product cost + packaging + Myntra commission and fees from your agreement + logistics + expected return cost + ad allowance. Event discounts must keep you above this floor.
Protecting brand value
Constant heavy discounts teach shoppers to wait for sales. Keep some styles at full price, use events for planned discounts, and clear old stock separately.
Testing
Test discount levels on a few styles and compare sell-through. Sometimes a smaller discount sells nearly as well as a larger one.
Event versus everyday pricing
Keep a clear difference between everyday prices and event prices. Shoppers who see the same deep discount every day stop responding to events. Plan event offers so they feel special and time-limited.
Reading the effect of discounts
After each event, compare sell-through at different discount levels across similar styles. You may find that some styles sell almost as well at a smaller discount, while others need a deeper one to move. Use this evidence for the next event instead of applying one discount to everything.
Checklist
- MRP policy defined
- Discount bands per category
- Event prices pre-planned
- Clearance plan for ageing stock
Free tools for Myntra sellers
The Myntra label crop on LabelCroppers turns Myntra shipping label PDFs into clean 4×6 thermal labels, handles several labels per sheet, auto-rotates and remembers your crop box. The background remover and image resizer help prepare catalog images. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Do higher discounts always sell more?
Not always – image quality, size availability and brand trust also matter.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.