Myntra seller guide
Preparing for Myntra End of Reason Sale (EORS): A Brand Checklist
The End of Reason Sale (EORS) is Myntra's flagship sale event and brings some of the year's highest traffic. Brands that prepare stock, pricing and operations early benefit most.
Plan stock and assortment
Use past sale data and current best sellers to decide hero styles. Ensure full size sets for heroes.
Pricing and discounts
Plan discounts from your floor price including higher sale-time returns and ad costs.
Catalog refresh
Fix weak images, update size charts and complete attributes before the event.
Ads
Ramp up ads gradually before the sale to build momentum; monitor daily during the event.
Operations
Plan staff, packing materials and label printing capacity. Batch-crop labels with the Myntra label crop.
After EORS
Process returns promptly, restock winners and review profitability by style.
Working with the category team
Myntra category teams plan event assortments and offers in advance. Stay in touch, share your hero styles and stock depth early, and ask how your brand can participate in the event.
Operations at peak
Plan staff shifts, packing materials and label printing capacity for several times normal orders. Batch-process labels and pick by SKU to keep errors down when volume spikes.
Post-sale analysis
For each style, calculate units sold, return rate, ad cost and final profit. Use this to choose heroes and discount levels for the next event.
Stock allocation across channels
If you sell on several marketplaces, decide how much stock to reserve for EORS so you do not run out on Myntra while slower channels hold inventory.
Cash flow and inventory risk
EORS can require significant stock and ad investment before money comes back through settlements. Plan your working capital, including the delay before payment and the returns that follow. Prioritise stock for styles with proven sell-through rather than spreading inventory thinly across every design.
Customer service during EORS
Volume spikes bring more questions and issues. Assign someone to handle them quickly – fast resolutions protect ratings at the moment the most shoppers see your brand.
Checklist
- Hero styles with full sizes
- Discounts planned from floor price
- Catalog refreshed
- Ad ramp-up
- Packing capacity ready
Free tools for Myntra sellers
The Myntra label crop on LabelCroppers turns Myntra shipping label PDFs into clean 4×6 thermal labels, handles several labels per sheet, auto-rotates and remembers your crop box. The background remover and image resizer help prepare catalog images. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
How early should I prepare for EORS?
Start stock planning at least two months ahead.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.