How to Improve Product Visibility on AJIO

Key factors

• Catalog quality and imagery.
• Conversion rate.
• Size availability.
• Price and discount.
• Cancellations and fulfilment SLA.
• Returns and ratings.
• Freshness of styles.

Practical steps

• Keep core sizes in stock.
• Launch new styles regularly.
• Participate in AJIO sale events.
• Fix high-return styles.
• Avoid cancellations through daily stock sync.

Diagnosing low performance

• Low views: attributes, category or freshness.
• Views but low clicks: main image or price.
• Clicks but low orders: product page, sizes or delivery.
• Orders but high returns: fit, colour or quality.

Size availability

Broken size sets reduce conversion. Reorder by the sizes that sell and keep core sizes in stock for hero styles.

Collections and newness

Regular new collections give AJIO's merchandising team and shoppers reasons to feature your brand.

How shoppers find products on AJIO

Shoppers reach products through search, category browsing with filters, brand pages, curated collections and sale-event pages. Each path rewards something slightly different: search and filters reward accurate attributes and relevant style names; browsing rewards strong first images; collections and events reward styles that AJIO's merchandisers consider attractive and well stocked. A complete, attractive catalog with depth in sizes gives you a chance on every path.

A monthly visibility review

• List your top 20 styles by views and by orders.
• For styles with many views but few orders, review first image, price and size availability.
• For styles with few views, check attributes and category, and consider them for event participation.
• For styles with high returns, fix sizing or images before promoting them.
• Plan the next collection drop and its launch date.

A short review like this every month keeps your catalog improving instead of slowly ageing.

Working with the AJIO team

Brands with good performance and attractive collections have better conversations with their AJIO account contacts about events and features. Share upcoming collections and stock depth early, and ask how your brand can be included in relevant campaigns.

First image tests

For styles with views but few clicks, try a different first image – a cleaner front shot or a more dynamic pose – and compare click-through over two weeks.

Checklist

• Size depth
• Regular new styles
• Event participation
• Return fixes
• Stock sync

Free tools for AJIO sellers

The AJIO label crop with SKU stamping on LabelCroppers detects old and new AJIO Dropship label formats, matches every label to your order Excel, stamps SKU and quantity, removes labels without open quantity and gives you an error report, CSV log and picklist. Everything runs in your browser – your orders and customer data are never uploaded.

Frequently asked questions

Marketplace fees and policies change often. Always confirm current rules in your seller panel.